01
UX Issue
UI / UX Design
Design That Users Love
to Use
We research, wireframe, prototype, and test β so by the time pixels hit the screen, every decision is backed by data. The result? Interfaces that convert, retain, and delight.
πUser Research
β
Prototype Ready
π―Usability Score: 94
DesignPrototypeResearch
Interaction note: "CTA should be above the fold on mobile"
340%Avg. Conversion Lift
$100Return per $1 UX spend
88%Users won't return after bad UX
15 daysFirst prototype delivery
Sound familiar?
Bad UX is a silent revenue killer
Users usually donβt complain when the experience is broken. They just leave, stop converting, and never come back.
ClarityConversionRetention
02
UX Issue
Drop-off at every stage
03
UX Issue
The product feels confusing
04
UX Issue
You ship the wrong features
05
UX Issue
Design and dev feel disconnected
06
UX Issue
Mobile hurts conversions
The Fundamentals
UI vs UX β What's the Difference?
Most people use the terms interchangeably. They're not the same β and knowing the difference changes how you build products.
UI β User Interface
The look, feel & visual layer
UI Design is everything a user sees and touches: typography, colour, spacing, buttons, icons, micro-animations, and visual hierarchy. It's the craft of making something look polished and feel premium.
- Visual design & brand consistency
- Component & design system creation
- Responsive layouts (mobile, tablet, desktop)
- Micro-interactions & animation specs
β¦ UI
Visual design & brand consistency
Component & design system creation
Responsive layouts (mobile, tablet, desktop)
Micro-interactions & animation specs
UX β User Experience
The logic, flow & human layer
UX Design is the invisible architecture behind a great product. It's about understanding how real people think, where they get stuck, and designing flows that feel effortless β even when the underlying system is complex.
- User research & interviews
- Wireframing & information architecture
- Prototype testing & iteration
- Journey mapping & persona development
β UX
User research & interviews
Wireframing & information architecture
Prototype testing & iteration
Journey mapping & persona development
Why Both Matter
Beautiful + functional = conversion
UI without UX is a pretty car with no engine. UX without UI is a functional car that nobody wants to drive. Great products need both β and they need to be designed together, not bolted on as an afterthought.
- Users trust visual quality in 0.05 seconds
- Poor UX costs 10Γ more to fix post-launch
- Good UX can lift conversion by 200β400%
- Design systems cut dev time by up to 47%
β‘
UI
Visual Layer
UX
Logic Layer
What We Deliver
Every Service You Need Under One Roof
From day-one research to production-ready design systems, we cover the full UI/UX scope.
User Research
Interviews, surveys, and behavioural analysis to understand what your users actually want β not what you think they want.
UX Audit
We analyse your existing product, identify every conversion killer, and deliver a prioritised list of UX improvements.
Wireframing
Low-fidelity blueprints that define the structure, hierarchy, and logic of every screen before any visual design begins.
High-Fidelity UI Design
Pixel-perfect Figma designs with a full component library, typography system, and brand-consistent visual language.
Interactive Prototypes
Clickable, animated prototypes in Figma or Framer that look and feel like the real product β for testing and stakeholder sign-off.
Usability Testing
Real users, real tasks, real feedback. We test prototypes before a single line of code is written to eliminate guesswork.
Design Systems
A scalable component library in Figma that keeps your product visually consistent and cuts development time by up to 47%.
User Personas & Journeys
Data-backed personas and end-to-end journey maps that give your whole team a shared understanding of who you're designing for.
Mobile App UI
Native iOS and Android UI following platform guidelines, adapted to your brand. Every thumb zone, every gesture, considered.
Dashboard & SaaS UI
Complex data, made clear. We specialise in B2B SaaS and analytics dashboards where clarity and hierarchy are everything.
Dev Handoff
Complete Figma files with annotated specs, spacing tokens, component states, and a short video walkthrough for your dev team.
Ongoing Design Retainer
Continue improving your product post-launch with a dedicated design resource β no hiring, no onboarding, just results.
β12 services. One team. Delivered with Figma source files.
Double Diamond Process
How We Turn Research Into Results
A rigorous 5-stage process that eliminates guesswork. Every decision is validated before we move to the next stage.
Discover β Days 1β3
Discover Stage
We go deep before we design anything. Stakeholder interviews, competitor teardowns, analytics review, and user research to understand the real problem.
π‘ Key insight
βWe interview 5β8 real users before touching Figma.β
Deliverables
β Research brief
β Competitor analysis
β User interview findings
β Analytics audit
Design Toolstack
Industry-Standard Tools, Expert Hands
We use the same tools as Airbnb, Spotify, and Google's design teams β and we know all the shortcuts.
Figma
Primary Design Tool
Every UI and component we create lives in Figma. You get full ownership of the source file.
Framer
Prototyping
High-fidelity animated prototypes that look and feel like the live product.
Maze
Usability Testing
Remote unmoderated user testing that generates quantitative UX insights fast.
Hotjar
Behaviour Analytics
Heatmaps, session recordings, and funnel analysis on your existing product.
Notion
Research Docs
All research findings, personas, and UX docs delivered in a shared Notion workspace.
Zeroheight
Design System Docs
Living design system documentation that your dev team can reference in real time.
Lottie
Micro-animations
Lightweight JSON animations for delightful micro-interactions β no performance hit.
Whimsical
Wireframing
Fast, collaborative wireframes and flowcharts for rapid lo-fi iteration.
You get full ownership of all Figma source files at project completion β no vendor lock-in, ever.
Case Studies
UX Problems We Solved With Data
Every project below started with a real UX problem. Here's how research-led design solved it.
SaaS Redesign
B2B SaaS
FlowMetrics
Onboarding Redesign Doubles Activation Rate
FlowMetrics' onboarding flow had a 34% completion rate. We ran 12 user interviews, redesigned the entire 7-step flow into 3 contextual steps, and reduced time-to-value from 8 minutes to 90 seconds.
+112%34% β 72%Onboarding Completion
β81%8min β 90sTime to First Value
β58%week-over-weekSupport Tickets
+44%from 51% to 73%30-day Retention
User ResearchUX DesignPrototype Testing
E-Commerce UX
E-Commerce
NorthBay Outdoor
Checkout Redesign Recovers $2.3M in Lost Revenue
Their checkout had 67% cart abandonment. After a heatmap audit and 8 usability sessions, we redesigned the 6-step checkout as a single-page flow with trust signals, address autocomplete, and 3 payment options surfaced upfront.
β38%67% β 29%Cart Abandonment
$2.3MannualisedRevenue Recovered
β52%4.2min β 2minCheckout Time
+89%YoYMobile Conversion
UX AuditUsability TestingUI Design
Dashboard UI
Data / SaaS
Lens Analytics
Analytics Platform Sees 3Γ Faster Task Completion
Power users were spending 11 minutes on average to complete core reporting tasks. We redesigned the dashboard IA, built a new filter system, and shipped a full design system that halved the dev team's component-building time.
β68%11min β 3.5minTask Completion Time
+41pts52 β 93 / 100User Satisfaction (SUS)
β47%via design systemDev Component Time
+220%new reports usedFeature Adoption
Design SystemDashboard UIUser Research
Pricing
Clear Pricing. Measurable ROI.
Every $1 invested in UX returns $100. These packages are structured to deliver measurable results β not just pretty screens.
UX Audit
$1,200
one-time
For products with existing UI that needs fixing β fast.
Delivery: 5 days
- Full heuristic evaluation
- Heatmap & session analysis
- Prioritised issue list
- Quick-win recommendations
- 30-min debrief call
- Wireframes or redesign
- Usability testing
- Design system
- Figma source files
- Dev handoff package
Most Popular
Product Design
$4,800
one-time
End-to-end UI/UX for new products or full redesigns.
Delivery: 4 weeks
- Full heuristic evaluation
- Heatmap & session analysis
- Prioritised issue list
- Quick-win recommendations
- 30-min debrief call
- Wireframes or redesign
- Usability testing (5 users)
- Design system
- Figma source files
- Dev handoff package
Design System
Custom
tailored quote
Full design system + ongoing design partnership.
Delivery: 6β8 weeks
- Full heuristic evaluation
- Heatmap & session analysis
- Prioritised issue list
- Quick-win recommendations
- 30-min debrief call
- Wireframes or redesign
- Usability testing (unlimited)
- Design system
- Figma source files
- Dev handoff package
Not sure which is right? Start with a free 30-minute design audit call.
Client Reviews
Designed for Humans. Loved by Clients.
Real business owners share what happened when their product stopped fighting their users.
βBefore CheetahNova, our SaaS onboarding was a maze. After their UX audit and redesign, activation went from 22% to 61% in six weeks. That's not a small tweak β that's a product transformation.β
Daniel Osei
CPO Β· FlowMetrics SaaS
+178%
User Activation
βThey delivered a complete Figma design system in under 3 weeks. Our dev team said it was the cleanest handoff they'd ever received. Components, tokens, documentation β everything.β
Amara Singh
Head of Product Β· Clueful AI
3 weeks
Full Design System
βOur checkout abandonment was killing us. CheetahNova ran user testing sessions, identified exactly where people dropped off, and redesigned that flow in two weeks. Cart completions jumped 63%.β
Rachel Moss
E-Commerce Director Β· LuxeFit Apparel
+63%
Cart Completions
βThe UX research phase was eye-opening. They talked to our actual users and brought back insights our internal team had completely missed. The wireframes were spot-on from day one.β
James Whitfield
Founder Β· Optica Labs
5β
Research Quality
βWe had a beautiful app that nobody knew how to use. CheetahNova rebuilt the navigation and information architecture. Support tickets dropped 40% in the first month post-launch.β
Yuki Tanaka
CTO Β· Nexara Mobile
-40%
Support Tickets
βWhat separates them from other design agencies is the business thinking. They don't just make it pretty β they ask 'what does this need to do?' and design backwards from that answer.β
Niamh Kelly
Brand Strategist Β· Vertex Consulting
ROI+
Business-First
98%
Client Satisfaction
100x
Avg. UX ROI
40+
Design Systems Delivered
76%
Repeat Clients
FAQ
UI Design Questions
Everything you need to know about our UI design services.
CheetahNova UI design services include modern interface design, responsive layouts, visual hierarchy, component planning, design systems, conversion-focused sections and clean user interface structures for websites, dashboards and digital products.
UI Design
Yes. CheetahNova designs user interfaces for SaaS platforms, admin dashboards, web applications, client portals and custom digital systems.
SaaS UI
Yes. CheetahNova can redesign existing interfaces to improve layout clarity, visual consistency, usability, responsiveness, user flow and conversion performance.
Redesign
Yes. UI design focuses on the visual interface, including layout, typography, colors, buttons, spacing and components. UX design focuses on the overall user journey, usability and how easily users can complete their goals.
UI UX
Yes. CheetahNova can create design systems with reusable components, visual rules, typography, spacing, colors and interface patterns to keep your product consistent and scalable.
Design System
You can contact CheetahNova through the website, by email at info@cheetahnova.com or by phone at +44 7346 323799 to discuss your UI design project.
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