Evolving Owj Real Estate's website into a unified platform for advertising management, sales tracking, property search, and consultant performance analytics.
The goal of this project is to transform the Owj Real Estate website from a simple property listing portal into a comprehensive system for sales management, advertising, budgeting, property sourcing, and day-to-day consultant performance tracking.
In this system, every consultant gets a dedicated panel, advertising wallet, daily task board, and performance reports. Supervisors can allocate ad budgets, distribute Divar listings, and define sales targets — all from one place.
Each user enters the system with a clearly defined access level and set of permissions.
Full system access
Team-level access
Personal workspace access
The project is structured across eleven distinct yet interconnected modules — each covering a critical area of Owj Real Estate operations.
Three distinct access levels — General Manager, Team Supervisor, and Consultant — each with clearly defined responsibilities.
A dedicated advertising budget wallet per consultant with full transaction history and supervisor-controlled top-ups.
Consultants use their wallet balance to publish, bump, and refresh listings directly through the Divar channel.
Incoming Divar listings are saved to an internal repository so supervisors can review, filter, and assign them to consultants.
A Trello-style task board per consultant — daily assignments, follow-up status, and call outcome logging.
Consultants submit end-of-day reports. Supervisors review, approve, or request corrections before sign-off.
Verified Divar listings are converted into internal Owj property files after supervisor approval.
Create geo-targeted SMS campaigns to attract property owners, showcase listings, and follow up with clients.
Consultant rankings, target completion percentages, team performance overview, and monthly top-performer selection.
Top consultants receive advertising rewards credited directly to their wallet at the end of each performance period.
Comprehensive reports on ad budgets, channel performance, consultant output, and cross-team comparisons.
Each consultant receives a dedicated advertising wallet to manage budgets across various channels.
The project architecture is scaled across seven deployment stages, delivering verified business capabilities at the completion of each phase.
Core access control, granular financial controls, and agent marketing wallets are deployed.
This project is not just a dashboard — it is a real transformation in how advertising, sales, and daily operations are managed at Ooj Real Estate.
The Ooj Real Estate website transforms from a listing display into a full sales and management platform.
Every rial of the advertising budget is trackable, reportable, and fully analyzable.
Divar listings are systematically reviewed and converted into internal property files.
Daily task boards eliminate disorganization in assigning work among consultants.
Precise targeting generates more leads with significantly higher conversion quality.
The system prevents multiple consultants from following up on the same listing.
A competitive dashboard increases motivation and brings full transparency to team performance.
Top consultants receive advertising bonuses — a real and tangible incentive to grow.
Daily and monthly performance of every consultant and team is measured with real data.
Managers and supervisors make decisions based on actual reports — not guesswork.